STOCKHOLM, February 27, 2025 – Genera Networks is proud to announce the launch of Lyckoplatsen, the local Swedish adaption of Genera’s successful lottery game Nabor™, in collaboration with the Swedish state lottery Svenska Spel. The game will be available to Swedish players starting February 2025, coinciding with the 10th anniversary of its successful introduction in Norway where the lottery is known under the name Nabolaget.
Lyckoplatsen offers a unique lottery experience where participants can play not only based on their home address but also choose a “lucky place” anywhere in Sweden. This allows players to connect the game to personally meaningful locations, making the experience even more engaging.
Anna Romboli, SVP Business Unit Director Svenska Spel Tur, commented:
“We are excited to introduce Lyckoplatsen to our Swedish customers. This game combines traditional lottery with a social dimension, creating an engaging and personal experience for our players.”
Rickard Strömberg, CEO and Co-founder of Genera Networks, added:
“After a decade of success in Norway, we are thrilled to collaborate with Svenska Spel to launch Lyckoplatsen in Sweden. We believe the game’s unique concept will resonate well with Swedish players and provide them with a fresh and exciting lottery experience.”
Lyckoplatsen will be available through Svenska Spel’s existing sales channels, including online platforms and authorized retailers. For more information on the game and how to participate, visit Svenska Spel’s official website.