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In a recent survey of people that do not play lottery games, ages 18-35, they were asked what deterred them from playing. Almost half of the respondents said, “I’d rather spend money on something [...]

The Internet of Things The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation.  What exactly is it? The simplest definition is connecting any device [...]

Want to reach that younger target market? Look at where they are and what influences their buying decisions. Think outside of traditional advertising mediums and showcase new products on social [...]

What is it and what isn’t it Blockchain has been quite the buzz word for the past couple of years, but for many, the technology has been challenging to fully grasp.  So we’re going to [...]

Introducing Genera’s first Mobile-Only game “Money Rain” where you play, recruit and win with your phone.  As with all of our games, frequent draws and guaranteed winners means [...]

Genera Networks is a provider of innovative games for regulated operators in the lottery space.  Their unique, digital and entertaining games are developed to attract the new generation of [...]

Women are a highly sought after segment for regulated operators, playing significantly less than men. We wanted to know why. What attracts them and what is deterring them? Find out here.

Women in Lottery Leadership (WILL) launched late in 2016, to create a “highly-inclusive, multi-faceted program that paves a path for the talent, abilities, and passion of Lottery women [...]

Genera is soon to launch a new microservices platform to better serve our clients with innovative games; powered by Apache Kafka.  We wanted to share why this move was the best decision for [...]

We recently released the results of our 2019 Lottery Industry Survey and found some interesting insights from the operators of the WLA.  One that stood out was that while most lotteries [...]