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STOCKHOLM, February 27, 2025 – Genera Networks is proud to announce the launch of Lyckoplatsen, the local Swedish adaption of Genera’s successful lottery game Nabor™, in collaboration with the Swedish state lottery Svenska Spel. The game will be available to Swedish players starting February 2025, coinciding with the 10th anniversary of its successful introduction in Norway where the lottery is known under the name Nabolaget.

Lyckoplatsen offers a unique lottery experience where participants can play not only based on their home address but also choose a “lucky place” anywhere in Sweden. This allows players to connect the game to personally meaningful locations, making the experience even more engaging.

Anna Romboli, SVP Business Unit Director Svenska Spel Tur, commented:

“We are excited to introduce Lyckoplatsen to our Swedish customers. This game combines traditional lottery with a social dimension, creating an engaging and personal experience for our players.”

Rickard Strömberg, CEO and Co-founder of Genera Networks, added:

“After a decade of success in Norway, we are thrilled to collaborate with Svenska Spel to launch Lyckoplatsen in Sweden. We believe the game’s unique concept will resonate well with Swedish players and provide them with a fresh and exciting lottery experience.”

Lyckoplatsen will be available through Svenska Spel’s existing sales channels, including online platforms and authorized retailers. For more information on the game and how to participate, visit Svenska Spel’s official website.

We’re proud to announce that the Latvian adaptation of Genera Networks global game format Nabor has been awarded second place in EL Innovation Awards 2022. 

Launched in 2021 and called Sporto Visi, the unique lottery let players choose and win with their favourite places all over the country. It could be their home, a favourite excursion spot or maybe the arena of their favourite sports team – any place can be the players ticket!  The emotional connection between the place and players adds an extra layer of excitement and creates a simple and unique player experience with no numbers.

In every draw one player wins the top prize and hundreds of secondary prizes are awarded to players participating with places around the main winner. 

Each week the is also an additional winner – the school nearest to the main winner wins money to invest in sports activities for their students.  

The game is supported by the Latvian Olympic Committee with the goal of creating an active and healthy country.  

The European Lottery Innovation Award is a recognition given to companies or organisations in the lottery industry for their outstanding innovation and contributions to the sector. The award is presented annually and aims to encourage and celebrate the development of new and innovative ideas in the European lottery market. The categories for the awards can vary but may include areas such as technology, marketing, social responsibility, and responsible gaming.

Under the localized name “Sporto Visi” our game Nabor was launched by Latvijas Loto on the Latvian market in October 2021. The game has two weekly draws, support from a nationwide tv-show and its proceeds goes to providing a healthier life for kids.

The lottery features a unique digital sales platform and is the launch of Latvijas Loto new game wallet platform.

Genera are proud to announce that we have been selected by LEIA – Lotteries Entertainment Innovation Allice to be a partner in their goal to create and innovate for its members FDJ (Française des Jeux, Veikkaus, Danske Spil, Norsk Tipping and Svenska Spel. Together with our partner BW Lotto we will bring new ideas and fresh content to the alliance e-instant offertings.

After a public procurement process in competition with leaders of the industry, Genera was selected as the only new partner of Norwegian monopoly operator Norsk Tipping. Genera Networks and its sub-contractor Greentube will provide casino titles as well as other online games to Norsk Tipping. The contract is valid for up to eight years with an estimated value of EUR 25 Million.