Industry Leader Interview: Charles McIntyre
What was your journey into the lottery industry? I wasn’t always in the industry. In fact, I was previously a prosecutor for the state. As you can [...]
GENERA
BRINGING INNOVATION TO LOTTERIES
Genera Networks is a provider of innovative lottery games, concepts and game add-ons. We work with regulated operators to offer products that are unique in their combination of simplicity, high entertainment value, broad distribution, and attractive winnings. Our products are omni-channel and designed to attract the new generation of lottery players.
NABOR
YOUR HOME IS YOUR TICKET
Nabor® is a social omni-channel lottery game where you play with your home address and win with your neighbours. Each draw provides thousands of guaranteed winners that are geographically clustered, resulting in a social game about winners, places and stories.
WIN WITH YOUR FRIENDS AND FAMILY
Friends is a social lottery game where you use your phone to invite your friends and family to play. They’ll invite their friends and family, and soon you’ll have a whole network of ’friends’ playing with you. You win when your friends win and vice versa!
CONCEPTS
An e-commerce tool utilizing the power of lotteries – win what you desire!
A social lottery platform where players compete in luck based tournaments
An immersive eSports platform where enthusiasts interact and bet on games
A loyalty-creating tool providing incentives for customers using a product or service
A lottery engine – providing an easier way to become a millionaire – every day
A loyalty-creating game that gives players a chance to win on their losses
Solutions
Our team of lottery experts offer a full scope of solutions for operators including gap analysis of technical solutions and games, detailed insights on how to achieve their desired targets, aggregated product & technology solutions and business advisory.
CASES
Share the joy in Norway
In 2015, Norsk Tipping launched a local version of Nabor® called Nabolaget. The game creates daily winners and lots of player engagement in social media. Thanks to this game so far, Norway has more than 180 new millionaires and over a thousand winning neighbourhoods and counting!
Multi channel distribution in Germany
LOGEO, a German version of Nabor® was launched in the state of Baden Württemberg in 2017. The game reaches more than 9 million potential players online and a network of over 3.200 retailers. LOGEO´s main targets is to increase registered players and attract a younger target audience.
Subscription based lottery in Finland
In 2014, Finland´s national lottery, Veikkaus, became the first operator to launch a version of Nabor®. The game, Naapurit, had a successful launch and delivered on all strategic targets within the first year such as reaching new customers without product cannibalization, adding subscription and increasing the number of registered players.
GENERA NETWORKS
