Genera Networks is pleased to announce that the Finnish national lottery, Veikkaus, is launching the geolottery Naapurit, the game where players win together with their neighbours. Naapurit is based on the game format Nabor, which is developed and licensed by Genera Networks. As of May 5, Finnish players can buy and sign up for subscriptions to tickets via digital channels or at lottery retailers using their player cards. Draws will be broadcast on live tv, starting May 11.





About us

Genera Networks is a fast-growing provider of innovative lottery formats and gaming solutions. We work with regulated operators to develop games that are unique in their combination of simplicity, high entertainment value, broad distribution and attractive winnings. Our lotteries are designed for the latest technology to reach both existing and new target groups via internet, social media, mobile, web-TV and traditional TV, as well as through traditional lottery retailers.

Genera Networks was founded by a group of gaming industry experts in 2009 and has been profitable since day one. Our games are currently live with regulated operators in Norway, where Genera is the market-leading provider of VLT game content, Finland, where our geolottery format Nabor was recently launched and Sweden, where Genera helped charity lottery Kombispel go online. Genera Networks is proud to be an associated member of the World Lottery Association.




Our products

NABOR150Nabor, the geolottery, offers a combination of many winnings and an entertaining player experience. Nabor is an uncomplicated lottery that does not involve tickets or numbers: The player participates with the home address. When somebody wins in Nabor the winner’s participating neighbours also win and vice versa.

VLT150VLT Games We offer unique, tailor-made games to different VLT (Video Lottery Terminal) platforms. The games range from simple, high performing slot games to creative poker games and other card games, designed to make a big impact on the market or reach a specific target group.


♦ Veikkaus launches geolottery Naapurit

Lottery players in Finland have big reasons to celebrate as the Finnish State Lottery Veikkaus launches a daily geolottery under the local name Naapurit (”The Neigbours”) on May 5th 2014.

”Naapurit is a moderngame that features a more social form of lottery. We believe in the idea that winning together is more fun”, says Veikkaus CEO Juha Koponen. ”Veikkaus strives to be a leader in the industry and we are excited to be among the first one’s to launch a geolottery format.”

The innovative twist in Naapurit is that players participate using their home address. Winners are drawn in a raffle and secondary prizes are distributed among ticket holders who live the closest to the main winner. As the game’s tagline puts it: ”You win if your neighbour wins.”

The Naapurit lottery will be accompanied by a prime-time TV show on two TV-channels and tickets will be sold via mobile and Internet as well as at lottery retailers. One entry is valid for all draws during a calendar month and players will have the option of subscribing to the game. The gameis expected to reach an annual turnover over 100 million Euros.

The Nabor geolottery is a patent pending game format created and licensed by the Swedish provider Genera Networks.

”Nabor is the first format that makes lotteries relevant to younger players by creating other drivers than the possibility of a big win”, says Maria Sandell, CEO of Genera Networks. ”It is a game about winners, the places they live in and the stories they tell.”

VEIKKAUS is a Finnish lottery for Finnish players. It offers high-quality gaming entertainment reliably and responsibly, producing each day over EUR 1,1 million of lottery revenue for the Finnish society. Veikkaus contributes the bulk of its proceeds to the Finnish State, which distributes it further to Finnish arts, sports, science and youth work.
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♦ Genera reaches 64% market share in Norwegian VLT market

Stockholm 2014-02-27
The games of Genera Networks reached a market share of 64% in December 2013 in the Norwegian VLT-market. The Norwegian VLT-market had a net revenue of 65 million Euro in 2013. The games are provided to the monopoly operator Norsk Tipping in their Multix terminals.
- In two years of operation we have proved that the new kid on the block can outperform companies like Aristocrat, Spielo and Scientific Games/WMS, says Maria Sandell, CEO of Genera Networks. In 2014 we project that our VLT-games will generate a net revenue in excess of 45 million Euro for Norsk Tipping.

Following the success in the VLT market, Norsk Tipping will launch Genera lottery format Nabor in the second quarter of 2014. The Nabor format, where neighbours win with neighbours, will be launched with distribution in all channels and a prime time TV-show.

Genera has signed one more contract for the Nabor format with a leading European lottery for launch later in 2014.

- Our goal for this year is to multiply the GGR of our games by five from 2013, states Maria Sandell. I can think of no other game provider that has started from zero and in three years reached a GGR in excess of 100 million Euro. 

♦ Genera exhibits at ICE 2014

London 2014-01-23
February 4-6th Genera Networks will partake in the ICE 2014 exhibition at the Excel in London. We look forward to meet you at our stand S1-231.To ensure availability you can pre-book a meeting by sending us an email at or feel free to come by our stand any time.

Genera Networks, the fast-growing Swedish supplier of innovative lottery formats, has appointed one of the company’s founders, Maria Sandell, as new CEO. She is replacing Jan Stocklassa, who will continue as Chairman of the Board while also heading strategic business development efforts. 

♦ Genera Neworks appoints new CEO

Stockholm 2013-11-18
”Genera is in a phase of growth and expansion. Our games and subscribed lotteries feature a unique combination of simplicity, high entertainment value, modern distribution solutions and attractive prizes. We see a lot of interest from potential customers and I look forward to leading Genera with a continued focus on high profitability and growth.” says Maria Sandell, newly appointed CEO.

Genera has more than doubled its revenues every fiscal year so far and has been profitable from the start. Turnover in 2012 reached 27 MSEK with profits of nearly 3 MSEK. The company’s largest customers are located in Sweden and Norway. Recently another state lottery signed a deal for Genera’s main product, the geolottery Nabor. 

♦ Genera shortlisted for the EGR B2B Awards

Stockholm 2013-04-23
Genera Networks has been shortlisted for the 2013 EGR B2B Awards as Lottery software supplier of the year by the reputable EGR magazine. The award ceremony held in London the 6th of June will gather around 500 suppliers in the industry for an exciting evening.

”This is a great acknowledgement and we are very glad to be recognized as one of the best lottery suppliers in the world. And its very much in line with our ambition to become the best and the largest supplier of innovative lottery formats”, said CEO Jan Stocklassa.

Genera Network’s lottery concept Nabor has created a lot of interest globally. The game is designed for mass-market appeal and multi-channel distribution.
”Nabor is a modern lottery that has attracted a lot of interest from WLA-lotteries across the globe. We are currently discussing details on several markets, it’s extremely inspiring”, said Mr Stocklassa.

♦ Genera wins lawsuit against Postcode Lottery

Stockholm 2013-01-18
Genera Networks and Norwegian national lottery Norsk Tipping have won a full victory in a Norwegian court of law with regard to the allegations made by Nova Media, the Dutch parent company of the Postcode Lottery. Nova Media had claimed that Genera and Norsk Tipping breached the Norwegian Marketing Act by producing a copy of the Postcode Lottery.

“The decision in our and Norsk Tipping’s favour was expected by Genera and is clear in its wording”, said Jan Stocklassa CEO of Genera. Paraphrasing the court decision:”When comparing the different elements in the Postcode Lottery and Nabolaget (Note: Norwegian name for Nabor) the two concepts are seen as so different that it cannot at all be considered an imitation of an original product.” (Translated from Norwegian)

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Torsgatan 39
113 62 Stockholm

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