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Tag Archives for: "marketing"
 Industry Leader Interview: Gretchen Corbin
12
By Vanessa
In Uncategorized
Posted November 18, 2019

Industry Leader Interview: Gretchen Corbin

Were you always in the industry?  If not, what was your journey? I began working at the Georgia Lottery at the beginning of 2018, which was my entry into the industry. Prior to that I served for [...]

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 Industry Leader Interview: Charles McIntyre
12
By Vanessa
In Uncategorized
Posted October 14, 2019

Industry Leader Interview: Charles McIntyre

What was your journey into the lottery industry? I wasn’t always in the industry. In fact, I was previously a prosecutor for the state.  As you can imagine, a lot of my work involved [...]

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 Casual Lotteries
10
By Vanessa
In Uncategorized
Posted September 17, 2019

Casual Lotteries

In a recent survey of people that do not play lottery games, ages 18-35, they were asked what deterred them from playing. Almost half of the respondents said, “I’d rather spend money on something [...]

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 The Internet of Things
10
By Vanessa
In Uncategorized
Posted September 17, 2019

The Internet of Things

The Internet of Things The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation.  What exactly is it? The simplest definition is connecting any device [...]

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 Lottery Influencers
9
By Vanessa
In Uncategorized
Posted August 21, 2019

Lottery Influencers

Want to reach that younger target market? Look at where they are and what influences their buying decisions. Think outside of traditional advertising mediums and showcase new products on social [...]

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