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What was your journey into the lottery industry? I wasn’t always in the industry. In fact, I was previously a prosecutor for the state.  As you can imagine, a lot of my work involved [...]

As we see global jackpots continuously increase, we wonder if there is such a thing as too much money.  We’ve seen lotteries around the world making division-one jackpots rarer, but bigger [...]

In a recent survey of people that do not play lottery games, ages 18-35, they were asked what deterred them from playing. Almost half of the respondents said, “I’d rather spend money on something [...]

The Internet of Things The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation.  What exactly is it? The simplest definition is connecting any device [...]

Want to reach that younger target market? Look at where they are and what influences their buying decisions. Think outside of traditional advertising mediums and showcase new products on social [...]

Women are a highly sought after segment for regulated operators, playing significantly less than men. We wanted to know why. What attracts them and what is deterring them? Find out here.

We hope to see you in Belgium! The Genera team is getting ramped up for a great week at the 10th EL Congress “The Success of Chance” in Belgium.  We look forward to meeting with old [...]

Lotteries are faced with the challenge of retaining their players as well as attracting a new generation of players. A recent survey of gamblers in the UK uncovered that 39% put most value and [...]

Last week thousands of industry professionals descended onto the wonderful city of London to participate in both ICE and the EL/WLA Marketing Seminar.  Some more seasoned, and others, like [...]

We hope to see you in London! The Genera team is getting ramped up for a great week at ICE in London.  We look forward to meeting with old friends and new and seeing what’s exciting in the [...]