Genera continues to invest in bringing innovation to lotteries by the development of new lottery game formats and new player experiences. Expanding its operations to new digital business areas, Genera is currently making organizational changes, following its updated strategy. As a first step Genera has appointed a new CEO, Mr. Jonas Blomqvist, as of June 2017. Mr. Blomqvist has a background from the regulated gaming industry as well as other rapidly changing technology driven industries.

“Genera is well positioned in the marketplace and I feel proud to have been asked to lead the company into a new digital era. Together we will continue executing on our innovation and growth strategy supported by the new structure”, says Jonas Blomqvist.

Rickard Strömberg, the current CEO and co-founder will take over the position as Business Development Director from Maria Sandell who is leaving her operational role at Genera as of July 2017. After 15 years in the gaming industry, Ms. Sandell have decided to explore new business opportunities outside the industry.

“I have been the CEO of Genera for the last 18 months and have had the privilege to lead this company in a successful period with launches in two new countries, one of them outside Scandinavia. Now we want to enter another successful era with Genera and I am confident that Mr. Blomqvist as new CEO is the best solution for the company. In the future, I will act as Genera’s new Business Development Director and I am looking forward to new challenges in that role”, says Rickard Strömberg.

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