Norsk Tipping continues to see an increase in sales with its social lottery game Nabolaget, the commercial name for Nabor. While August is typically a low sales month for lotteries, through brand recognition and marketing efforts, Nabolaget saw continued growth in popularity and sales, making it one of their strongest months to date.
Nabolaget is a social lottery format where you play with your home address and win with your neighbours. Since the game launched three years ago, it has seen a steady growth in engagement and has proven to be exceptionally popular amongst female players, as well as the age segment of 25-45. Players love the social component, its innovative format, and of course, the frequent draws with guaranteed winners.
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